AI search visibility
Visibility today is built through consistency
Nearly half of active AI users say they have discovered a brand or service for the first time through an AI-generated answer. Among Gen Z, that figure rises to 59%.
Discovery is no longer happening only in search results. It’s happening inside AI-generated responses — and the brands that appear there aren’t there by accident.
AI is answering questions. Is your brand part of the answer?
Our research found that six in ten active AI users always or often pay attention to the sources referenced in AI-generated responses. 58% say a brand cited as a source appears more trustworthy than one that isn’t mentioned. And 63% say they are more likely to engage with brands they see referenced repeatedly across multiple AI-generated answers.*
Repeated visibility matters. Which raises an important question: what determines which brands are repeatedly surfaced and cited in AI-generated answers in the first place?
It comes down to consistency. The brands that AI references are the ones that have built a record of original, credible insight. Validated by trusted earned media, and structured so AI systems can find, understand and attribute it.
*Research conducted by Talker Research, 1,000 active AI users.
Research creates the signal. Earned media validates it.
At Talker, we help brands build AI visibility from the ground up. We produce original primary research, turn it into insights-led content and stories, and earn trusted editorial coverage in the publications AI draws from. We then structure those signals across owned and earned channels so each cycle reinforces the last.
This is what we call Talker Pulse™, a regular program of research-led campaigns that builds your brand’s authority, cycle after cycle.
Built for moments and momentum
Whether you need a single research-led campaign to own a news moment, or an ongoing program that builds category authority over time, we integrate seamlessly with your team.
A Talker campaign creates headlines, earns coverage and amplifies your brand around a specific moment. Talker Pulse™ helps AI understand, cite and recommend your brand, cycle after cycle.
Data-led storytelling is one of the most durable ways to drive visibility and authority in today’s media and AI-driven search landscape. We bring it to life in the formats and channels that matter most for your brand.
Built for PR, comms and marketing teams
In-house PR & comms teams You need a research and content partner that understands how to earn coverage and build authority, and how to ensure that authority registers with AI.
PR agencies You need a trusted research and amplification partner that makes your client campaigns more impactful and differentiates your offering.
Marketing & SEO teams You’re watching AI search take share from traditional search and need a partner who can help build the signals that matter in this new landscape.