Beyond Finance
MEDIA CAMPAIGN: Financial Practice Week
Beyond Finance wanted to explore the topic of financial literacy and managing personal finances ahead of Financial Practice Week.
Financial Practice Week
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Using data to drive important conversations
Improving your financial health is a topic that resonates with many, especially in today's economic climate.
Beyond Finance wanted to learn more about Americans’ financial literacy, their attitudes towards banking and their commitment to adopting healthy money habits.
We collaborated on a research-led media campaign to identify common knowledge gaps when it comes to personal finance, and provide expert opinion and insights on ways to improve financial health.
Our survey, conducted by Talker Research, polled 2,000 Americans evenly split by generation. It revealed a significant lack of confidence among respondents regarding their financial literacy.
Using the research findings, our team crafted a page-ready news story, infographic and animated video. The story and visual assets were distributed to the media and covered by online news, broadcast media, and financial and consumer sites.
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Raising awareness and offering advice
The research data showed that 43% of respondents don’t know what a 401(k) is. Over a third (35%) don’t know what “interest” is in a financial context.
Our survey also revealed that 39% admit they procrastinate when implementing healthy financial habits. Gen Z are most likely to procrastinate (49%) while baby boomers are least likely (22%).
“Unfortunately, avoiding looking at your finances and making healthy changes is incredibly common,” said Dr. Erika Rasure, chief financial wellness advisor of Beyond Finance. “There’s a middle ground to take when improving your financial health — learn healthy money habits, pay attention and make small, achievable adjustments to your spending and habits.”
“The first step in a happier financial future is education,” said Dr. Rasure. “The more you know about money and personal finances, the more equipped you’ll be to make better decisions and create a plan to meet your goals. That’s why Financial Practice Week is important. We want to encourage people to learn the money habits and practices they’ve been putting off so they can make progress toward a more stable, optimistic future.”
Content that cuts through
Coverage highlights
We write people stories, not product promos. News copy, not press releases. Our news team craft headline-grabbing stories that earn extensive media coverage — results guaranteed.
Campaign numbers
Visual assets
See more of our client coverage here.