Talker Pulse™
A regular program of research-led campaigns that builds your brand’s authority.
As discovery shifts from search to AI, the brands that win are the ones that AI systems name directly, link to, and cite as the source. Pulse delivers that through a consistent beat of original, credible insight.
Discovery has changed. Where you start matters.
More than a third of consumers now begin their searches with AI tools, not traditional search engines. Those tools respond by drawing on and citing sources they already trust.
Unlike solutions that simply optimize content that already exists, we start upstream. We create the research, data and earned media coverage that establish authority in the first place. Then build on it, cycle after cycle.
The Pulse cycle
Research, data & narrative
We run research around the topics your audience and the media care about most. Then create the story, visuals and findings report — where relevant — with your brand as the recognized, cited source.
RESEARCH-LED STORYTELLING.
Guaranteed earned media
Your story earns mid to top tier editorial coverage in the trusted publications that credible information is drawn from.
Each placement adds another layer of genuine third-party validation.
COVERAGE THAT BUILDS.
Authority Layer architecture
We structure your content, entity signals and citations across owned and earned channels, building a consistent, credible presence around the topics people are searching for. Every cycle compounds the last.
THE ENGINE DRIVING AUTHORITY.
One program, three ways in
Pulse Signal
A focused push in AI visibility.
Runs alongside a Talker campaign, adding Authority Layer architecture to boost your brand’s AI visibility at key moments. We find what will work, create it, and get it out. A simple way to test the methodology.
Pulse Pilot
Three cycles. Authority takes shape.
One substantial research piece, delivered as three monthly stories with real citations and insight — revealing the topics your brand can own. Each cycle builds on the last, proving what’s working and what a full program could deliver.
Talker Pulse™
Always on. Authority compounds.
The full program for brands serious about long-term AI authority. Continuous research, content, earned media and Authority Layer architecture position your brand as the trusted source in your category.
Authority Layer
The engine
inside Pulse
To be cited by AI, your brand needs to be recognized as a clearly defined entity with insights validated by sources AI already trusts. A single piece of content is not enough. It takes a system that connects research, content and earned media into one compounding signal. That’s what the Authority Layer does.
Why research matters
Research-led content strengthens entity signals because it produces original, attributable information that other sources reference and repeat. Those repeated patterns are exactly what LLMs learn from. When your research is published consistently and reinforced across multiple assets and third-party citations, AI systems are more likely to select your content as evidence and credit your brand directly in generated responses.
Why earned media validates it
Humans want real stories they can trust, journalists need stats they can rely on, and AI systems favor data validated by independent sources and earned media coverage. Each placement is not just coverage, it is a credibility signal that strengthens your brand’s authority in AI systems.
Why repetition across sources matters
LLMs learn from patterns that appear repeatedly across the web. When the same brand, topic and insight appear together across multiple trusted sources, it strengthens the associations the model learns. Over time, this repetition helps AI systems form clearer associations between your brand and the topics you lead on — increasing the likelihood your insights are retrieved, referenced and cited.
Why direct citation and links matter
Being mentioned is not the same as being credited. Our activations are built to get your brand named specifically, and cited with a live link back to your own content. That’s the difference between an AI system describing ‘a recent study’ and one that names your brand, quotes your data, and links straight to your site as the source.
Driving AI discovery and citation
PRIMARY SOURCE AUTHORITY
AI RETRIEVAL VISIBILITY
EARNED AUTHORITY SIGNALS
CLEAR ENTITY POSITIONING
RESEARCH SIGNAL AMPLIFICATION
LONG-TERM DISCOVERY SIGNALS
Pulse works across your whole team
Marketing & comms teams
You’re already investing in PR. Pulse makes that investment compound, turning each campaign into a building block rather than just a standalone moment.
Brand & content leads
You want a consistent presence in the conversations that define your category. Pulse keeps your brand contributing original, credible insight — cycle after cycle.
SEO & digital teams
Discovery is evolving. Pulse can complement your existing SEO, GEO and content strategy by creating the original research and earned media those efforts can build on.
Start building your authority
Whether you’re a brand looking to own a category, an agency seeking a research-led edge, or a business that wants to be found in the places your audience now looks, there’s a way into the program that fits your goals and budget. Talk to our team.